The Boston Globe is carrying an article by Beth Daley describing the rise of greenwashing, whereby dubious environmental and natural label claims are used to tap into consumers’ green conciousness. The article, titled “Not as Green as They Claim to Be” cites a study by TerraChoice Environmental Marketing that found up to 99 percent of 1,018 green advertising claims could be misleading. The answer: “The government “needs to require anyone making a green claim to provide proof of the accuracy and relevance of the claim.” Well, yeah. Or at least outsource such verification to third party certifiers, such as is done with organic marketing claims.
Read the entire article at http://www.boston.com/news/local/articles/2008/05/14/not_as_green_as_they_claim_to_be/
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